Press relations: making a mark in the media
Press relations involve the exchange of information between a company wanting to promote its expertise and the various media wishing to provide their audiences with original and quality information.
For good press relations you need to pass on clear messages to demanding journalists working to tight schedules. You need to be able to focus on the essentials, while taking account of the combined expectations of the journalists, their editors and the target audience.
• Anticipating the needs of our customers, studying their concerns
and acting accordingly to put out the best message.
• Identifying and analyzing the targets so as to adapt this message
• Writing a copy that matches the quality of the transmitted
information in terms of both form and content, and delivering
• Quantitatively assessing the “buzz” of the message.