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Graphic design: building on identity

A strong visual identity symbolizes a sense of consistency and shared values, expressed by the logo and all communication documents.

This makes it easy to identify, at a glance, just what a brand, a product or an entity stands for. Graphic relevance associated with impeccable quality of execution testify to a company’s professionalism.

The brand image is indeed the premier showcase for qualifying a company, and understanding its scope of activity, its history and its ambitions.

What are the basics of a good brand image?

• A strong and recognizable visual identity

• Graphic positioning conceived according to a sound benchmark

• A brand guideline for harmonizing the communication documentation

A strong and consistent visual identity endows all enterprise

documentation, online and off-line, with a sense of uniformity

and meaning.