Graphic design: building on identity
A strong visual identity symbolizes a sense of consistency and shared values, expressed by the logo and all communication documents.
This makes it easy to identify, at a glance, just what a brand, a product or an entity stands for. Graphic relevance associated with impeccable quality of execution testify to a company’s professionalism.
The brand image is indeed the premier showcase for qualifying a company, and understanding its scope of activity, its history and its ambitions.
What are the basics of a good brand image?
• A strong and recognizable visual identity
• Graphic positioning conceived according to a sound benchmark
• A brand guideline for harmonizing the communication documentation
A strong and consistent visual identity endows all enterprise
documentation, online and off-line, with a sense of uniformity
and meaning.
